CG Artist & Digital Product Designer

Emmanuel
De Fex

Fifteen years in real-time 3D, digital product design, and production pipelines. Now working independently, on client projects and his own applications.

Selected Work Résumé (PDF)
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About

Emmanuel De Fex has worked in CG and real-time 3D for fifteen years, in studios, agencies, and one auction house.

Since 2009 his work has covered architectural visualization, game art, holographic and augmented reality property experiences, auction campaigns, and digital product design.

At Lloyds Auctions he owned the design system and the automation pipeline behind large-scale auction campaigns. At Axiom Holographics he built property experiences clients could walk through before the buildings existed.

Most recently he was Digital Product Designer and WebGL Lead at Ignite Labs, on a real-time configurator for homes and portable housing. He now works independently, for clients in any time zone, and on applications of his own.

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Years Working
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Companies & Roles
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Projects Delivered
AI
& Workflow Automation

Practice

Five areas, across studios, agencies, and product teams.

Real-time environments, architectural visualization, and rendered imagery for marketing, for clients deciding on buildings and products before they are built.

Unreal Engine 5Corona RendererCAD-to-3DArchVizReal-time LightingMarketing Renders

Interface and product design for configurators and web applications, carried from design through to front-end implementation.

WebGL ConfiguratorsFigma SystemsDigital ProductsVR/AR Interfaces

Pipeline and production automation. Repeated manual steps rebuilt as tooling that runs on its own.

Pipeline AutomationDesign SystemsCustom Figma PluginsCAD-to-3D

Identity systems, illustration, concept art, and packaging, built so small businesses and consumer brands are remembered.

Brand IdentityIllustrationConcept ArtFMCG Packaging

Custom scripting and AI-assisted workflows, built around production pipelines already in use.

AI WorkflowsCustom ScriptingAutomated Exports

Selected Work

Two projects, in detail.

Lloyds Auctions

Enterprise design system and automation pipeline

The problem
Demand reached 150 complex assets a week, and the rest of the design team was dropping its own work to keep up. An earlier attempt at automation had failed, because the source files followed no consistent rules.
The work
He took technical custody of the file architecture and rebuilt it from scratch: rigid enough for a machine to generate against, structured enough to keep the brand intact.
The outcome
Output that would have required nine full-time designers now runs through one person. The handoff that had been abandoned shipped.
9× Output multiplier
150+ Assets a week
1 Person running it
One person, holding the output of nine.
Dozens of generated Lloyds Auctions listing designs, laid out in a single grid
One week of output

Game Day Squad

Live-data card system and deployment pipeline

The problem
Hundreds of thousands of cards, each carrying live data across teams, positions, colours, and states. Drawn by hand they could not stay current, and development waited on design.
The work
He made every variable a rule rather than a redraw. Design became a source that developers generate from, at any volume, on demand.
The outcome
Card sets that had taken weeks became ship-ready in minutes, and stay correct on their own as the data changes.
100k+ Cards on demand
MIN Not weeks
1 Source of truth
Every variable is a rule. Colours, teams, positions, states.

Projects

Four more, in brief.

A real-time interior environment, rendered 3D Art & Simulation

Real-Time VR Environments

Real-time environments that let clients walk a property on the first day rather than the third week.

The FlowKeys lesson interface, showing a day's course in Spanish UI/UX & Web Software

FlowKeys

A language-learning application built around physical practice rather than abstract drills.

Auction listing designs generated by the print automation plugin, over the Lloyds Auctions mark Workflow & Automation

Print Automation Plugin

A plugin that replaced thirty minutes of identical manual preparation before every export with a single action.

The AstroCraft site, showing the plugin alongside its artwork drops Personal Project

AstroCraft

A plugin that streamlines the digital workflow for artists. Built for his own production first, then released to the wider art community.

Brand identity cards for four clients, side by side Brand & Identity

Commercial Brand Design

Identity systems for small businesses, built so consistency holds without being maintained by hand.

Career

Since 2009, across ten companies and his own practice.

Edefex Arts 2026 to now · Independent
Independent Designer & Developer (Current)

Client work in product design, real-time 3D, and pipeline automation, alongside applications and tools of his own.

Digital Product Design Real-Time 3D Pipeline Automation Own Products
Ignite Labs 2024–2026 · Full-time
Digital Product Designer & WebGL Lead

Led product design on an interactive configurator where people design homes and portable housing in real time, and extended the same assets into VR walkthroughs.

Digital Product Design UI/UX Systems Blender WebGL VR Walkthroughs
Lloyds Auctions 2023–2024 · Full-time
Graphic Designer & UI/UX Workflow Automation

Owned the design system and the automation pipeline behind large-scale auction campaigns. Case study above.

UI/UX Design Design Systems Social Media Ads Process Automation
Blockstars 2022–2023 · Full-time
2D / 3D Artist & UI/UX Specialist

3D modelling, rendering and post-production for game titles, plus concept art, character rigging and interface design.

3D Modelling Unreal Engine Character Rigging Concept Art
Axiom Holographics 2021 Full-time · 2019–2022
CG Artist & 3D Environment Specialist

Holographic and augmented reality property experiences. Clients walked through buildings that did not exist yet.

Holographic Rendering AR / VR Real Estate Blender Unreal Engine
D-voxel 2018–2019 and 2012–2014
Senior Arch-Visualizer & Art Team Manager

Ran the art team and built the modular asset libraries each new project started from.

Art Team Manager DWG CAD to 3D ArchViz 3ds Max
Arqtek3D 2017 · Full-time
3D Artist & CAD Workflow Specialist

Architectural visualization, turning technical drawings into images clients could decide from.

CAD to 3D Post-Production Architectural Render
TNT Marketing 2016 · Full-time
Graphic Designer

Web templates, digital campaigns, and social advertising creative.

Web Templates Digital Marketing Social Ads
Eventos Efectivos (Ee) 2015 · Full-time
2D / 3D Artist & Ephemeral Architecture Designer

Printable brand artwork, plus modelling and rendering for ephemeral architecture at commercial events.

Branding Artworks Ephemeral Architecture ATL & BTL
Blazing Soft 2011 · Full-time
Art Director

Ran the art team across concept, illustration, modelling, texturing and character rigging for mobile titles.

Art Director Mobile Games Character Rigging Illustration
Freelance & Contract 2009 to now
CG Artist & 3D Environment Specialist

Photorealistic environments, real-time optimisation, and the pipelines behind them.

Unreal Engine 5 Corona Renderer Photogrammetry VR Optimization
The RE8 mark, on its brand card
The Ignite Labs logo and wordmark lockup
The Blockstars mark, on its brand card
The RE8 logo and wordmark lockup
The Ignite Labs mark, on its brand card
The Blockstars logo and wordmark lockup

Contact

Two paths below: hiring, or a project quote.

Open to full-time roles, freelance projects, and contract or consulting work.
  • Remote by default, working across time zones.
  • Edefex Arts

Enquiries

For roles, projects, or questions.

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